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Not too long ago our consumer Tim added 1,000 e-mail subscribers and $17,500 in teaching gross sales with one thing so easy I hesitate to even name it a “marketing campaign.”
He requested a YouTuber to interview him.
Not in alternate for affiliate commissions, an “influencer charge” or any form of main cross-promotion.
Only a direct interview, no strings hooked up.
How did you make it occur?
That’s what you might be about to see.
I sat down with Tim to delve into not solely how he did it, however how anybody else promoting advisory or consulting companies (or programs) may do the identical.
You do not want connections.
You do not want a mass viewers.
You do not even want a advertising funds.
So watch, be taught, after which strive it your self.
Take a look at Tim’s enterprise, Freelance GPS.
Evaluation of Tim’s “visitor interview” technique on YouTube
First, let’s take a better have a look at Tim’s enterprise so we will perceive why this technique labored so nicely for him.
Your organization: Tim runs Freelance GPS. He helps freelance net builders develop their enterprise to persistently attain $10-30k per 30 days. His greatest shoppers are builders who’ve already began their impartial enterprise, have seen some preliminary success, and need to scale it to the subsequent degree.
Their merchandise: Tim’s essential providing for the time being is a 1:1 teaching service. Shoppers pay $2,500 (though he not too long ago elevated the value to $5,000) for 90 days of coaching.
This features a personalised roadmap to rising your freelance enterprise, limitless 1:1 calls and emails with Tim, detailed gross sales name coaching, code evaluations, and extra.
How Tim will get shoppers: Tim creates free content material and programs designed to assist his shoppers higher adapt.
After folks join your free programs, you provide them a free technique session (referred to as a 1:1) the place you will study your corporation and present them how one can assist them develop.
For instance, embrace the next call-to-action on the dashboard web page of one among your free programs:
Since you have got their e-mail deal with, you may as well add them to a follow-up thread that the free technique session provides.
The best way to develop is straightforward:
The extra high quality leads you have got signing up on your free course, the extra technique periods you e-book and the extra leads you exchange into teaching shoppers.
The query is… how can he get himself (and his free course) in entrance of as many potential prospects as potential?
Tim’s resolution: get somebody who already has a big viewers of their most apt prospects to pitch it.
How Tim appeared on a YouTube channel with over 360,000 subscribers
First, Tim requested a easy query: what podcasts, blogs, YouTube channels, and many others. like to devour my fittest prospects?
He had some concepts of his personal, but in addition determined to ask his personal e-mail subscribers.
One title stored arising time and again: Forrest Knight.
Forrest has a preferred YouTube channel crammed with useful movies and tutorials for net builders.
Tim had no present connection to Forrest, however he instantly acknowledged 2 issues:
An excellent chunk of Forrest’s lots of of hundreds of subscribers have been most likely focused on doing freelance growth work.
Forrest wasn’t at present creating plenty of freelance content material.
This, my pals, is what we name a “content material hole,” and it is a GREAT alternative for anybody promoting coaching, consulting, or programs.
Give it some thought…
Many individuals in Forrest’s viewers are most likely focused on freelancing.
Freelancing will not be essentially Forrest’s main space of experience.
Tim can come as a visitor freelance skilled and supply nice content material for Forrest’s viewers at no cost.
It is a win-win. As Tim stated:
“The good victory [for Forrest] it is a possibility to get extra content material to show your viewers one thing new and beneficial. [Freelancing] It was positively one thing his viewers was trying ahead to.”
So Tim reached out to Forrest with a easy message: I might like to collaborate on a freelancing video on your viewers.
Nothing too excessive. Uncool. Tim merely did his homework on Forrest’s content material and viewers and despatched him a easy, clear e-mail with the concept.
Shortly after, this occurred:
Forrest made a easy interview model video about freelancing with Tim.
As you may see within the screenshot above, the video description included a hyperlink to Tim’s free course (and Tim was capable of point out it within the video as nicely).
Over 1000 folks signed up for Tim’s free course/e-mail record
Round 100 of them booked a free technique session.
That transformed to $17,500 in straight attributable coaching gross sales (though Tim estimates the precise quantity is extra like $25,000).
Notice that that is the earlier value for Tim’s 90 day coaching program ($2500).
Aspect notice: watch the video to see how Tim not too long ago doubled the value and generated an extra $7,500 in gross sales (with $7,500-12,000 extra seemingly on the way in which).
Tips on how to spot uncompetitive “content material gaps” in your area of interest
“However wait… Aren’t Tim and Forrest rivals?”
That is the kind of query that stops many enterprise homeowners from following in Tim’s footsteps.
Repeat after me:
Simply because they each serve the identical area of interest of individuals does NOT imply they’re rivals.
Tim and Forrest serve net builders. However Tim is particularly serving to them develop their freelance enterprise, whereas Forrest is extra targeted on serving to them enhance their growth abilities.
Similar viewers. Completely different areas of specialization and content material.
Here is an amazing query to ask your self to identify these “content material hole” alternatives in your personal area of interest:
Who’s educating the identical sort of folks that I’m…however educating them one thing totally different?
Make a listing, give you some content material concepts on your viewers, and begin presenting them.
Would you like me to seek out development alternatives in your teaching or course enterprise? Let’s discuss.
That is what Tim needed to say about his expertise in our coaching program, Progress College:
“The folks at Progress Instruments have been by far one of the best coaches I’ve ever labored with. You guys have been completely unbelievable in serving to me suppose by means of every little thing from technique to ways to mindset.”
As you may see on this put up, the outcomes communicate for themselves.
Need us to research your corporation like we did Tim’s and discover your greatest alternatives for development?
Ebook a method name with my crew and that is precisely what we’ll do. Additionally, if he is a very good match, we’ll present you what he would seem like if we skilled him like we skilled Tim.
Seize a spot on our calendar right here to get began.
On the decision, we’ll present you:
Progress alternatives that you’re at present overlooking in your corporation.
The step-by-step course of you should use to benefit from these alternatives.
What it could seem like if my crew suggested you individually all through your entire course of.
Right here is the hyperlink to take your home.
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