Meet the chief who helps massive names talk tech’s potential | Mercy Tech

All through his profession, Aon’s Michael Marinello has labored with the movie business, politicians and companies to focus on the facility of know-how.

As Aon’s international head of communications and content material, Michael Marinello has a diverse position.

From his base in New York, he directs all communications and thought management efforts for the monetary providers large. This consists of explaining the work the corporate does within the tech house to each colleagues and shoppers.

It additionally entails speaking with the broader tech world about Aon’s capabilities, serving to you recruit tech expertise to spice up what you are promoting.

Serving to Marinello with this are greater than 20 years of expertise, together with in depth time in communication and consulting roles at know-how corporations.

Talk the worth of know-how

“One of the crucial thrilling challenges that I’m always being requested to resolve for corporations and organizations of all sorts and industries helps non-tech corporations perceive the worth of their know-how organizations,” he instructed SiliconRepublic.com.

It additionally means highlighting the necessity to talk with colleagues, shoppers, and the tech world “to extend model worth, speed up enterprise success, and recruit and retain the precise expertise.”

“Each scenario has been totally different, however making a values-based information and analytics method has all the time led to profitable outcomes for me,” he stated.

All through his profession, Marinello has labored for Microsoft, Bloomberg, IBM, Time Warner/Turner Broadcasting, and at his personal consulting agency.

Throughout his time at Microsoft, he labored for the Basic Counsel on Mental Property, earlier than main communications and analyst relations for Microsoft Workplace, launching Workplace 2010 and Lync.

He then served because the CTO and head of engineering management groups at Bloomberg. He created and led a cross-platform branding and fame effort for Bloomberg’s Know-how, Innovation and Design division.

He was additionally a part of the staff that designed, launched and ran Bloomberg’s first R&D workplace in Silicon Valley. And he helped IBM rebuild its communications platform whereas he was with the corporate.

know-how in leisure

Marinello’s background in communications know-how has led him to immerse himself in different industries as effectively.

He created and led Bloomberg’s Branded Leisure group, the place he and his staff labored with the leisure business to focus on the corporate’s know-how in exhibits like Billions and The Newsroom, in addition to in motion pictures like Fairness and The Large Brief.

Marinello has additionally served as a technical advisor on a number of productions, together with Cash Monster, starring Jodie Foster, George Clooney and Julia Roberts.

Working with among the heavyweights in Hollywood was all the time going to be a troublesome act to observe, however Marinello then moved to Turner Broadcasting/Time Warner.

Whereas there, he was the exterior communications lead for CEO John Martin. This position noticed him work with the corporate’s international departments compiling plans to place it as a know-how chief on the planet of leisure.

Department in politics

Working with high-profile folks on high-profile tasks led Marinello to make his mark in politics as effectively. He was a member of the management council of TechNYC, a community of know-how leaders created by former New York mayor and Bloomberg CEO Mike Bloomberg.

When Bloomberg launched his presidential marketing campaign in 2020, he chosen Marinello as the principle liaison with the tech business.

When he took on that job, Marinello had seen many technological developments in his business. He lived via “the arrival of the 24-hour information cycle sparked by the web information revolution within the late Nineteen Nineties.”

He additionally noticed the “worth of utilizing know-how to boost the storytelling capabilities of companies and organizations” in addition to “the rise after which dominance of social media and cellular applied sciences as the first technique of consuming information and knowledge.”

And he witnessed the digitization of the leisure business, which moved from tape and cinema to the usage of Web protocols. As Marinello put it, what all of this meant was that over time “tech corporations turned leisure corporations and leisure corporations turned know-how corporations.”

Right this moment, he would describe himself as greater than only a communications govt.

“Merely put, my work is an extension of who I’m as an individual: builder, drawback solver, chief, communicator, storyteller, entrepreneur.”

And it is not for the faint of coronary heart.

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