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On Sunday, Nokia unveiled an up to date enterprise and expertise technique in addition to a “model replace” at Cellular World Congress 2023 in Barcelona.
“As we speak we share our up to date enterprise and expertise technique with a deal with unlocking the exponential potential of networking, pioneering a future the place community meets cloud,” mentioned Pekka Lundmark, CEO of Nokia. “To sign this ambition, we’re updating our model to replicate who we’re right this moment: a frontrunner in B2B expertise innovation. That is Nokia, however not because the world has seen us earlier than.”
Nokia has promoted the brand new emblem as “emblematic of an energized, dynamic and fashionable Nokia”. However extra importantly, it looks as if a last-ditch effort to erase your cell enterprise identification.
“In most individuals’s minds, we’re nonetheless a profitable cell phone model, however this isn’t what Nokia is about,” Lundmark instructed Bloomberg.
Accordingly, the brand new technique describes the Finnish firm as “seizing alternatives past cell,” its unique line of enterprise which it bought to Microsoft in 2014, a catastrophic deal that resulted in losses totaling at the least $8 billion. {dollars} for the Redmond big.
In 2016, the Nokia model was bought to HMD World, an entity based by former Nokia workers. HMD has confirmed to information web site The Verge that Nokia’s rebranding doesn’t have an effect on its personal use of the unique emblem. “Our Nokia-branded telephones, just like the three new gadgets we introduced this week, the Nokia G22, Nokia C22 and Nokia C32, proceed the nice momentum related to the basic Nokia emblem,” mentioned Lars Silberbauer, HMD Advertising Director. .
The brand new emblem was additionally supposed to indicate the corporate’s drive to broaden its community enterprise, improve R&D (analysis and growth) in Nokia and 6G applied sciences, in addition to implement new enterprise fashions, together with options as a service, with with the aim of increasing Nokia’s buyer base. base.
“Because the world evolves to grow to be more and more reliant on connectivity, the community will grow to be the underlying material of all issues digital, the place community efficiency and consumability will carry equal weight and significance,” Nokia mentioned in an announcement. assertion, including that it’s nicely positioned to steer that transformation.
The corporate additionally mentioned it aspires to grow to be the “trusted provider of alternative” within the business by turning ESG (environmental, social and governance) commitments right into a aggressive benefit.
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